Flows
The 5 Klaviyo flows that drive most of your email revenue
Flows produce nearly 41% of email revenue from just 5.3% of sends. Here is what a healthy version of each core flow looks like and the signs one is leaking.
4 min read
Ypsómetro insights
Klaviyo & AI email marketing insights
Strategy, flows, creative and deliverability. Practical perspectives for stronger email marketing.
Klaviyo + AI
How to audit your Klaviyo account with Claude (Klaviyo MCP guide)
Klaviyo's MCP server lets Claude read your flows, campaigns and deliverability data. Here is how to connect it and the 6-part audit we run on every account.
5 min read
Strategy
Klaviyo agency, freelancer, in-house or AI: how to choose in 2026
There is no single right answer, only the right one for your stage. How the four options compare on cost, speed and risk, and the questions that decide it.
4 min read