Flows
The 5 Klaviyo flows that drive most of your email revenue
Flows produce nearly 41% of email revenue from just 5.3% of sends. Here is what a healthy version of each core flow looks like and the signs one is leaking.
Ypsómetro is a Paris-based, AI-powered Klaviyo agency for Shopify brands. We plan, audit, design and ship Klaviyo emails and flows, using systems run across 300+ brands that have helped generate $50M+ in email revenue.
Claude connects to your Klaviyo account through Klaviyo's MCP integration to audit flows, segments and campaigns in minutes. AI drafts the designs and builds the templates. An experienced operator sets the strategy and reviews every send before it goes out. Everything is built inside your own Klaviyo account, so the flows and templates stay yours.
Agencies were too expensive, freelancers too slow, and in-house teams too busy shipping campaigns to fix the flows underneath. Pairing AI with an operator gives brands agency-level output with a much shorter turnaround.
Paris, France. We work remotely with Shopify brands worldwide, in English and French.
Latest insights
Flows
Flows produce nearly 41% of email revenue from just 5.3% of sends. Here is what a healthy version of each core flow looks like and the signs one is leaking.
Klaviyo + AI
Klaviyo's MCP server lets Claude read your flows, campaigns and deliverability data. Here is how to connect it and the 6-part audit we run on every account.
Strategy
There is no single right answer, only the right one for your stage. How the four options compare on cost, speed and risk, and the questions that decide it.